Editorial Standards
The principles behind how Koupon creates trustworthy shopping content — from editorial independence to verification, sourcing, and corrections.
Koupon is committed to creating accurate, transparent, and useful shopping content. Our coverage focuses on products, brands, prices, deals, and savings. These standards explain how we choose what to cover, verify information, work with sources, disclose commercial relationships, correct mistakes, and stay accountable to readers.
What we cover
Our editorial coverage is built around the information shoppers need to understand products, prices, launches, and savings opportunities.
- Deal News — promotions, price changes, promo codes, limited-time offers, seasonal sales, and other savings events across major retail platforms.
- Product News — brand and product announcements, including upcoming launches and newly released products, with a focus on what each development means for pricing, availability, and buying decisions.
- Product Reviews — hands-on product assessments designed to help readers make informed buying decisions. Full review standards will be published before our first review goes live, and all reviews will be clearly labeled.
Editorial ethics
Integrity and independence
- Koupon may earn affiliate commissions when readers make qualifying purchases through links on our site. Commission rates do not influence what we cover, how we cover it, or our editorial conclusions.
- We do not accept payment from brands or retailers in exchange for editorial coverage, placement, or favorable treatment.
- Articles containing affiliate links include a clear and visible disclosure so readers understand how Koupon may earn money.
Fairness and accountability
- Our reporting aims to be accurate, complete, and useful. Deals are presented with material terms and limitations when they are known, including eligibility requirements, expiry, and other conditions that may affect the advertised savings.
- We distinguish verified facts from claims, estimates, rumors, and other information that has not been independently confirmed.
- When we make a meaningful error, we acknowledge it and correct it promptly and transparently.
Verification
- We start with official sources. Product News is reported from brand announcements, official websites, product pages, press materials, and official social media channels whenever those sources are available.
- Unconfirmed information stays clearly labeled. Leaks, rumors, analyst predictions, and other unverified claims are identified as such and are never presented as confirmed facts.
- Deals are independently checked. Prices, discounts, and promo codes referenced in our articles are checked through the same Dual Verification system used across Koupon, combining automated checks with editorial review.
Corrections
Shopping information can change quickly, and mistakes can happen. When they do, we correct the record promptly and make meaningful changes clear to readers.
Updates
Deal and price information can change quickly. Every article shows its last-updated time, and evolving stories are updated while earlier timestamps are preserved.
Clarification
When a revision needs more context, we explain what changed and add the information readers need to understand the update clearly.
Sources
- We name sourcing clearly. We identify where material information comes from so readers can understand how a story was developed and evaluate the evidence behind it.
- Original reporting is credited. When we rely on reporting from another publication, we name the outlet and link to the original work rather than presenting it as our own.
- First-party sources are preferred. Official announcements, company materials, product pages, and Koupon's own verification data are prioritized over secondary reporting whenever they can directly support a claim.
Our commitment
We value the trust readers place in Koupon. If you spot an error in an article, an outdated price, or a promo code that no longer works, let us know. Reader feedback is reviewed by our editorial team, and deal information that may have changed is re-verified. Questions, feedback, and editorial inquiries are always welcome — contact us.
Sources readers can trace
We prioritize primary sources and clearly credit original reporting.
We correct mistakes
Material errors are fixed promptly and meaningful changes are explained for readers.
Experienced deal experts
Our content is written and reviewed by real editors with hands-on experience covering deals, products, and shopping.
Meet the experts